Companies are looking for new business models to protect their customer base and differentiate themselves as the manufacturing industry gets commoditized. Manufacturing companies are rushing to transition from selling products to solutions and outcomes to gain a competitive advantage. This is because service-based competitive advantage may be more sustainable as it’s less visible, less tangible, more difficult to imitate, and frees firms from competing only on cost.
While no one size fits all, we have analyzed over 150 customer landscapes and figured out the common trends, challenges, and best practices that organizations can adopt for an easier transition to the anything-as-a-service (XaaS) model. We also recommend not viewing an organization through a single lens since different business units are at different maturity levels and need specific solutions to help them succeed.
