Compliance Got You Down? Leave It to Us.
It’s not uncommon for financial services advertisers to venture into affiliate marketing without first looking at it through the lens of compliance. Although financial companies are no strangers to compliance and live with the need to navigate the thicket of industry-specific legal requirements and bear the scrutiny of regulators in general, they don’t always understand how compliance affects their affiliate marketing programs. Although such programs operate at arm’s length through publishing partners, they are no less subject to compliance requirements and challenges than anything else they do.
We recently sat down with Leilana Cantrell, VP, of Financial Services, at Gen3 Marketing to learn more about the importance of compliance in affiliate marketing for financial services companies.
