Digital transformation means getting your customer online, knowing who the customer is, and engaging with them in a meaningful way. Going digital allows you to interact with customers more directly and offer personalized service, reducing the number of letters sent and calls received. Many of your customer-facing processes can be automated to help save on operational costs. Technology can also make it easier to stay compliant with ever-changing legislation and regulations in the insurance industry. But more importantly, good digital technology allows you to set yourself apart by offering a smooth, intuitive digital customer experience. After all, in this highly competitive environment the customer journey is the key to success.
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