Making Mobile Banking Way of Life
With customers readily adopting emerging technologies and smartphone penetration reaching a new high, the use of mobile banking services continues to gain traction across the globe. In keeping with this trend, banks are investing heavily to expand the scope of their mobile banking services to lower the cost-to-serve, deeper customer engagement, and increase revenues. However, adoption is not uniform across geographies, with some regions significantly lagging behind. There are a plethora of reasons for this skewed adoption. This paper examines the key barriers to adoption of mobile banking services in European countries and suggests measures to improve the uptake.
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