The reports are in and the numbers show that businesses who don’t want to buy from you still aren’t going to buy from you—no matter which target list you put them on or how much sales and marketing budget you throw at them. It’s like trying to sell a yo-yo to someone who needs a hammer—You just don’t have what they’re looking for right now
But have no fear! We put this guide together to show you the best way to find and sell to those customers who are desperately looking for you—instead of spinning your wheels placing ads, emails, and effort in front of uninterested prospects. Buckle up! Let’s take a trip down to the used car lot to take the smartest new trend in marketing for a test drive!
