Everyone is familiar with services such as Uber and Booking.com, but few people are aware that they are affiliate programs. An affiliate program is a marketing environment, where an affiliate mediator is involved in driving a promotional campaign while an advertiser pays for the results.
Any advertiser can create an affiliate program. They can create it independently or by using existing affiliate channel programs. In the latter case, the advertiser is subject to the affiliate’s costs, along with that, it also needs them to to cope with potential fraudulent actions on the part of affiliates.
