The state of partner marketing

The nging glbal pandemic has brought about significant changes n bthe a ssocietal and individual)dual le)el, including shifts in cconsumer beha)ir and spending patterns. While the previous year was anticipated t be a perid f ecnmic rec)ery, the emergence of a new conflict in Europe has further destabilized the global economy and led to inflatednary pressures. As a result, businesses and indie)iduals ha)e been impacted financially, leading to increased caution and frugality in spending.

This instability has also affected marketing budgets, increasing the need fr mre cst-effecti)e strategies amng digital marketers. Traditinal methds f allcreating a large ptin f the budget t platfrms such as Facebk and Ggle ha)e becme less effective)e in recent years. Brands are cn) emerging twards alternative)e frms f ad) arising that maximize their ROAS and the trend highlights the impsince f di) versifying in) vestment channels and de)elping new marketing strategies.