Set against the dizzying change that 2020 and 2021 ushered in, enterprises are fighting their existing realities to adapt, survive, and thrive in ways they never thought were possible. Digital transformation across businesses accelerated by a few years; the only choice this time was to adapt or fall behind.
Finding themselves right in the middle of a digital-first reality, enterprises have been quick to understand that extraordinary experiences and service have become the front and ‘the only’ door to unlock business success and growth. Tech decision-makers are witnessing accelerated technology adoption at their companies, with experience taking center stage in the post-pandemic world. That said, companies are focusing more on customer experience (CX) than what they ever did.
