This case study uses methods outlined in my blog post, The Ultimate Guide to Properly Tracking PDF Files and Presenting the Collected Data.
To illustrate a case, a few months ago we started to provide services for a Multi-Million Dollar High Tech Company ( for privacy purposes, we will call them “B2B-High-Tech”. This start-up company had a great product with enormous potential. Their website had a few URLs, a small blog section, and highly valuable white papers in PDF form.
Organic traffic was decent and the site mostly attracted visitors via branded key phrases. Most of such visitors were looking for product descriptions, documentation on performance, and how products compared to competitors in the industry. The answers to these questions were in white paper documents in PDF format and scattered around their website.
