6 Steps to Create a Digital Product Catalog for Wholesale Retailers 2027
Spreadsheets, email threads, and outdated files slow buyers down and create extra work for your team. Learn how to build a digital catalog that makes wholesale buying easier, from browsing to ordering.
If buyers need to cross-check pricing or contact your sales team to confirm availability, your catalog is making them work too hard. This guide covers six steps to building a digital product catalog that fits how wholesale buyers shop.
What you’ll learn:
- How to connect your catalog to your ERP to keep product details, pricing, and inventory accurate
- How to organize products by season and availability to match how retailers buy
- How to build personalized assortments for different retailer types and accounts
- How to use visual merchandising to help buyers shop the full collection
- How to let buyers place orders directly from your catalog
- Which metrics show how well your catalog supports buying and sales
